Promoting online collections in public libraries has been a long standing problem. The take-up of our online offerings has often been slow and, given the dollar investment, not giving always value for money.
Over the past few years we have added to these digital offerings with eBooks, eAudiobooks, eMagaziines, eMovies, eMusic, eNewspapers and more. But customer knowledge of the availability of these products is still low.
At Bayside library we have decided on a different approach, let’s get out to where our customers and potential customers are, and so the Pop Up Digital eLibrary was born.
With help from the Council Communications department we have a range of collateral that is bright and cheerful and clearly aimed at spreading the word about the library and all our free digital material.
We have a large banner 3.4 x 3m, a couple of tub desks, lanyards, hats, vests and brochures all bearing the distinct pop up library look. Along with these we redesigned the eLibrary Resources page to fit in with the branding and made sure that potential customers could easily find the Join Online link.
So far we have been to two Council events, and spent a week of early mornings at the local train station to catch up with commuters and potential customers of digital resources. Coupled with the station outing we also purchased advertising on trains to keep the branding fresh in commuter’s minds.
We are now evaluating the response to our promotions by keeping a careful eye on the number of online memberships, hits on the web page and any spikes in digital content use.
There is still a way to go before we can call the project a success, or not, but staff have certainly enjoyed getting outside the library and interacting with the community.
The conference paper will explore the set-up of the project, the costs, and the results.
Paper - Now available.
Presentation - Now available.
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